Priority Bicycles is making waves in the cycling world with the launch of its new 'Priority Racing Team' (PRT), a bold move that showcases their commitment to innovation and performance. The team's star riders, Evan Wall and Lief Rodgers, are set to take the Vanth high-pivot enduro bike to the global enduro racing circuit, challenging the dominance of traditional chain-derailleur drivetrains.
This partnership is a significant milestone for Priority Bicycles, marking their first collaboration with professional athletes. The Vanth, a product of four years of development and 12 years of dedication to Gates Belt Drive innovation, is now ready to prove its performance in real race conditions. With its unique suspension design and Gates Belt Drive technology, the Vanth is poised to revolutionize enduro racing.
Evan Wall, a Canadian enduro racer and graduate of the 2020 Pinkbike Academy, brings his aggressive speed and calculated approach to the team. He has consistently finished in the top 10 in major enduro races, and his partnership with Priority Bicycles will help launch the Vanth into the spotlight. Wall's riding style, which rewards confidence and commitment, is a perfect match for the Vanth's capabilities.
Lief Rodgers, a former cross-country racer, has also made a name for himself in enduro racing. He recently won the Vanth in Kelowna to start the 2026 Canadian Enduro series, showcasing his smooth and calculated approach to racing. Rodgers' focus on race execution and his quick confidence in the Vanth's suspension design make him a valuable asset to the team.
The collaboration between Wall and Rodgers goes beyond the race course. As training partners and competitors, they will work closely to develop their setups and share feedback, ensuring the Vanth's performance is continually refined. This collaborative approach will also extend to the global enduro community through a series of vlog-style content, offering a closer look at race preparation, course conditions, and rider perspectives.
The launch of the Priority Racing Team and the Vanth high-pivot enduro bike is a testament to Priority Bicycles' commitment to pushing the boundaries of cycling technology. With the support of professional athletes like Wall and Rodgers, the company is poised to make a significant impact on the enduro racing world, challenging traditional norms and offering a new level of performance and innovation.
